Graduate Hotels x Happy Not Perfect Event Branding

A partnership with wellness and meditation app Happy Not Perfect. We brought founder Poppy Jamie on tour to eight Graduate locations to discuss mental health and new methods to maintain a more balanced and positive attitude. The roadshow's branding features a graphic maze to both echo the contours of the brain, but also symbolize the often confusing and back-and-forth nature of our journey to better mental health.

Art directed and styled the promotional video and still life photos in conjunction with Three Strikes Productions and Garnish Studios.