Extra Credit Events Branding
The Extra Credit event series was a brandwide initiative to host how-to events for college students across Graduate locations. Events fell into five different categories that we hoped would better prepare students to enter the adult world: Beyond the Dining Hall, Hands On, Take Care, Adulting, and Global Citizen. The topics ranged from "How to date on the cheap" to "How to do your taxes."
The branding design was inspired by isometric vintage math and science textbook diagrams, taking the schooling from the classroom to the real world.
Selected Works
Future Classic Coffee BrandingIdentity design for a new artisanal coffee brand out of Austin
Alice in Wonderland at CannesA themed activation at the Cannes International Festival of Creativity 2024
HUMAN Security Bookstore BoothA unique branded booth concept
Anatomy of a ThreatDive into HUMAN Security's Victorian Science Lab
Graduate Hotels x Happy Not PerfectArt direction & design for a mental health event roadshow
Extra CreditEvent identity design for college students featuring various adulting topics
Camp Severn ShoreBrand identity design for a bay-inspired seafood restaurant
Marie ClaireEditorial design for pages in the print magazine
Stop Motion AnimationsAnimations created for event promos
Graduate SyllabusArt direction & editorial design for the inaugural issue of the in-room magazine
Graduate HotelsSelect event marketing pieces